The Viability of Makeup as a Catalyst for Entrepreneurship Development in Contemporary Nigeria

Stephen A. Umoh

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Abstract

Entrepreneurship is believed to be the corner stone for poverty alleviation and key factor to national development. One of its outstanding significance in nation building is its role in shaping the landscape of a country’s economy and creating social change through innovations. Many First World Countries expand their economies basically through phantom investments in diverse entrepreneurship programmes towards generating multiple streams of income from both private and public sectors and diversifying the economy to expand employment opportunities. The increasing rate of unemployed university graduates is alarming especially in some over populated nations. Many of the countries affected have little capacities to expand their employment opportunities by creating more jobs to absorb a good percentage of these graduates. This gives rise to social disorder and economic retrogression. The research adopts a qualitative method and draws its theoretical study from Venkat Rao Pulla’s process of stage theory and B.F. Hauslin’s cultural theory. The economic advantage of makeup as an income earning field in contemporary Nigeria was explored and findings showed that this area as well as other practical oriented fields have the potentials for wealth creation, social change and economic development if students are given the requisite skills through a health practical exposure to the teaching curriculum of the respective areas of discipline in the University. The paper therefore recommended adequate investment in Arts entrepreneurship programmes to alleviate poverty and improve economic prosperity

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