Customer Intention Toward M-POS Adoption in Gas Stations: Gender Perspective

Ambrose O. Oloveze, Kelvin Chukwuoyims, Ogbonnaya U. Oteh, Kafayat A. Aliu, Roseline A. Oko & Chinweike Ogbonna

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Abstract

With developments in financial technology, financial inclusion has attracted the attention of social researchers, given its value in addressing poverty and economic growth. mPoS payment is seen as a vehicle towards financial inclusion. But it is constrained by convergence of social, economic and environmental factors, leading to poor usage of debit card for payments on mobile Point of Sale (mPoS). In this paper, we evaluated the intention of customers to adopt mPoS. Part of the major goal of the article was to evaluate the gender perspective to the issue of financial inclusion in response to increasing demand for gender equality. Using data collected through questionnaire and analysed using structural equation model, the researchers observed a pattern of intention to adopt mPoS that is skewed towards more women making payment via mPoS. This result validated the growing knowledge, awareness and policy shift that encourages more women participation. We concluded that government must continue to engage and encourage more financial inclusion of women in Nigeria’s payment ecosystem. This can be done by partnering with e-payment companies founded by women, encouraging regulators to increase women presence in fintech businesses, and ensure strict compliance with financial inclusion policy strategy which indirectly will contribute to attainment of cashless economy drive in Nigeria.

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