Determinants of Debit-Card Payment Acceptance on Point of Sale in Retail Outlets and the Gender Reaction

Chinedu P. Nwachukwu, Paschal A. Ugwu, Kelvin Chukwuoyims, Emmanuel O. Ahaiwe, Chinweike Ogbonna & Victor C. Okeke

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Abstract

The patronage of debit-cards on POS terminals has focused specifically on predictors with sharp contrasts in findings, while poor attention on gender analysis to debit card adoption on PoS terminals is a significant issue that needs to be addressed to enable better policy drives. The paper aimed to evaluate how customers react to usage of point of sale in retail outlets with focus on gender analysis. The authors used descriptive survey and adapted questionnaire scales from related literature. SPSS v23 was used in the analysis. The results showed more female adoption of the technology in shopping which indicates a significant improvement in financial inclusion of females in Nigeria’s e-payment ecosystem. Additionally, subjective norm, perceived ease of use, perceived cost and perceived usefulness are significant at 5% in making consumers use their debit cards on PoS terminals in retail outlets, with the frequency of usage been more on female consumers than male consumers. The findings were strategic for African emerging economies devising appropriate strategies that ensure strict compliance with financial inclusion policy strategy which would indirectly contribute to the attainment of a cashless economy. The study was limited by scope and cost constraints which impacted the sample size.

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