Entrepreneurial Leadership and Value Co-Creation: The Role of Employee Relations and Organisational Support among Small Businesses in Abia State

B. O. Obasiabara, C. P. Nwachukwu, I. E. Nwokoye, M. C. Anyalor & P. O. Oko

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Abstract

Following the high failure rates of small businesses partly attributed to leadership, the study evaluated the effect of entrepreneurial leadership on value co-creation and the role of employee relations and organisational support among small businesses in Abia State. Using a survey of 314 employees, factor analysis and the Hayes macro process were used in dimension reduction and testing the mediation and moderation effects. The findings revealed opportunity-seeking, decisionmaking, and creativity as dimensions of entrepreneurial leadership (EL), with creativity as the strongest contributor. Employee relations significantly mediated the relationship between EL and value co-creation. Also, organisational support moderated the relationship between EL and value co-creation. The results suggested that EL is vital in a dynamic business environment to co-create value, while a superior result on value co-creation comes from employee relations’ mediation and organisational support’s moderation. This study made a significant contribution to scholarship in small business leadership and advanced the survival and success of small business studies in Nigeria.

Authors

• B. O. Obasiabara
  Department of Marketing
  Ebonyi State University, Abakaliki, Ebonyi State
• C. P. Nwachukwu
  Department of Marketing
  Michael Okpara University of Agriculture, Umudike, Abia State
• I. E. Nwokoye
  Department of Marketing
  Nnamdi Azikiwe University, Awka, Anambra State
• M. C. Anyalor
  Department of Business Administration
  Alex Ekwueme Federal University, Ndufu-Alike, Ebonyi State
• P. O. Oko
  Department of Marketing
  Michael Okpara University of Agriculture, Umudike, Abia State

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